“How much happiness can you spread in three hours?“
“How would you create the maximum value with five euros and four hours?”. This was the challenge that Ignacio Larru Martínez proposed us during our first class of Applied Entrepreneurship. Vanessa Dezem and me tried to forget the five euros and the four hours, focusing on the best way to create value. We started thinking “what people search for? ”. We immediately thought in happiness and so the idea was born.
“Spreading Happiness” is an event open to all people living in Madrid who think that we need more happiness in our world. We propose a challenge: “Are you able to share happiness?”.
For our idea we have assumed first of all that people, attracted and intrigued by promotion on social networks, will participate in mass to the event. The main difficulty is due to the fact that it is a charitable event. So why join? We decided to include a “competition” connected with the event as an incentive. All participants must sign up and deposit just one euro. Then they’ll have to spread happiness by registering their actions and upload videos or photos on the event’s FB page. The following week, the video or the photo most clicked will receive as a reward the amount of money collected, a sum that will depend on the number of participants.
In addition, we have assumed that the media will be interested in this creative and beneficial event as a possible news, that would help us to promote our idea and then attract potential “customers” interested in making this as an international event, exportable in any city in the world.
Finally, we have hypothesized that there are brands and companies who share our social objective and that for this reason will be willing to pay to participate as ads or sponsors.
But these are assumptions. How test and evaluate them?
First of all, we have to begin to focus on people. It will be useful make a research, which will consist of interviewing people living in Madrid to get to know their opinion about the event and especially to know if they would participate or not. Social media may be useful to facilitate and speed up the search (for example, creating a simple online survey and spread it in the network). This analysis would give us an idea of how people may react to this event.
The second step concerns the media. We will contact press offices in advance or get in touch directly with local newspapers to present them the idea and request their participation to promote the event. Taking into account a possible rejection, will be good also contact bloggers who write about Madrid’s life and ask for their help to publicize the event. Working and studying in the field of digital journalism, however, should not be difficult to get in touch with journalists, bloggers and specialists in the field of communication to ask for their help also for advices.
Finally, through a market research, we will identify and contact in advance companies that might be interested in becoming a sponsor of the event or simply appear as ads.
However, focusing only on getting the most value, we were able to forget the materials limits, particularly of the available five euros which therefore would not be necessary to carry out the event. So, whatever happens, we won’t lose anything but we will have a profit of 5€!